JACKSONVILLE, FL — Alta Equipment Florida, formerly Flagler Equipment, a distributor of specialized construction equipment sales, parts, service, and rentals, announces the expansion of its construction original equipment manufacturer (OEM) portfolio with the addition of six new premium brands — Merlo, Avant, Bergmann, Carlson, Roadtec, and Peterson. Alta Equipment Florida’s product portfolio now has 15 major OEM brands including, Volvo, Avant, Indeco, Towmaster, KPI-JCI, Toro, SDLG, and Trail King.

“The expansion of our brand footprint in Florida continues to position Alta as the most comprehensive distributor of high-end construction equipment products in the Southeast," said Alta Equipment Group CEO Ryan Greenawalt. "By further diversifying our portfolio of segment brands, Alta has the most diverse portfolio of segment brands, which provides ample inventory and quality services to customers throughout the region.”

Already one of the top-performing Volvo Construction Equipment (VCE) dealers in the United States, Alta expanded its territory into Florida in February 2020 with the acquisition of the assets of Flagler Construction Equipment.

“Alta has dramatically increased our fleet of new, used, and rental equipment while creating a new standard of product support for our customers,” said Tommy Ball, Executive Vice President, Alta Equipment Florida. “With the addition of six more premier equipment lines, and growing, Alta is the clear choice as the premier one-stop-shop for all construction equipment, parts, and service.”